Mike Harley Builders
Building a new digital direction for the best builders in town.
Overview.
Mike Harley Building Contractors Ltd are a team of highly skilled, trustworthy building professionals delivering comprehensive construction services in and around the Market Harborough area.
Their old website was clearly dated and whilst achieving regular form completions, there was a huge opportunity for the business. Mike approached me to lead the process of a brand new website, streamlining the user journey and handing over complete creative control of the brand.
Brief.
Mike Harley’s new website needed to work harder to showcase their projects, content needed to be easily accessible, and getting in touch should be effortless. Working closely with Mike in a discovery session, we defined his key target audiences and identified styles that resonated with the values that his team stand by.
In the construction industry, reputation and word of mouth are paramount, which made us instantly add extra emphasis on showcasing projects as a key feature.
Response.
Once we had narrowed down Mike’s services to a more simplified user journey, each page was designed with a hierarchy system, throwing away any unnecessary jargon and allowing images to take precedence over content.
The projects section on Mike’s website, from the beginning, was arguably the most important area for prospects. We believed that the ultimate way to tell the story was to show...not tell. As you browse the site, you’ll notice a handful of beautifully placed slideshows with a reel of gorgeous snaps from projects and large imagery fading in to create an awe factor. In addition, there are ‘Before and After’ comparisons and testimonials to add further rapport. Content is minimal and sprinkles further detail.
Results.
This project was completed during the COVID-19 pandemic, and it’s great to see Mike Harley’s business thriving even today, following the launch of the website.
After go-live, enquiries and web traffic increased, as users found it easier than ever to discover their construction services.
Charlie was recommended to me by a friend, so I contacted him and we arranged a meeting to discuss our project. Before we’d met, he sent through a clear outline of his process, so I knew what to expect. I asked Charlie to take the lead as my knowledge on websites is limited to none, being a technophobe, this was useful. Each workshop allowed me to visualise the finished website.”
MIKE HARLEY, OWNER