Eyesight Productions
Bringing to life an ambitious film company.
Overview.
Eyesight Productions, led by Alex Murray, is an ambitious film production company ambitiously creating short films, crafting animation, and writing stories to entertain a new generation of viewers online.
This was all a hobby at one point for Alex, but he wanted to take things to the next level. Therefore, the next logical step was to hop online.
Brief.
The brief was to create a modern, accessible, and interesting portfolio to showcase films, allow people to discover what Eyesight Productions was all about, and lead to further collaborations. To achieve these goals, we boldly chose Wix as our platform of choice. This would allow easy content management after launch, deliver ultimate creative flexibility on a very agile project and be cost-effective in the time scale available. This decision saved hours of time not just during the project, but years afterwards, as new design changes can be implemented immensely fast.
Response.
From the very first design iteration, everything was designed with a functionally responsive interface across devices. As the brand was in its infancy, we had a lot of creative control over how we wanted to visually communicate the films. Together, we chose a strong colour palette which centred around a light blue, drawing connections with the sky, and dreaming big for Eyesight Productions. Alongside this, we opted for a hot yellow, which acts as the sun, and complements the sky blue perfectly when calling out specific information on the page.
In general, Eyesight’s website was designed to be fully responsive with stackable and basic block elements. Animations allow a seamless experience across devices, and the website should be easily accessible wherever you may be at the time.
This is most notable in the projects section, where we put a lot of emphasis on large parallax imagery to separate the content and tell a story. It was supposed to give that ‘wow factor’ and be legitimately engaging.
Results.
After the website launched, we were assigned the task of maintaining content management tasks & campaigns.
It was key that we kept giving users a reason to revisit the website. Working closely with Alex, we have crafted an engaging film blog that has content every month and runs special seasonal campaigns to give the website a living and breathing feel. Every Christmas, we add snow to the website and decorate every page with festive colours and icons, and during Halloween, we now annually put the site into a dark mode (spooky!). Alex is a filmmaker, which is a creative profession, and it’s our job to be as creative as he is with the website.
“My knowledge of web design is extremely limited, but when I saw the work of Charlie, I immediately considered him a suitable candidate for the construction of my own. I am an upcoming filmmaker who needed a website which had simplicity, had all the relevant information needed for my production company and ways to get in touch. Charlie delivered on all these factors and even contributed ideas of his own to create a free-flowing, easy-to-use website. I am extremely happy with the result.”
DIRECTOR, EYESIGHT PRODUCTIONS